In Press Release #082-97 (12-02-97), issued on signing legislation creating Big Apple Corner in Manhattan, Mayor Rudolph W. Giuliani explained the origins of the term The Big Apple:
"John J. FitzGerald, born in 1893, was a horse-racing writer for The Morning Telegraph in the 1920's and was the first to popularize the term "The Big Apple." While on
assignment in New Orleans, FitzGerald overheard African-American stablehands refer to New York City race-courses as "The Big Apple." FitzGerald loved the term so
much that he named his racing column "Around The Big Apple." The title to the column became synonymous with the New York City racing scene.
A decade later many jazz musicians began calling the City "The Big Apple" to refer to New York City (especially Harlem) as the jazz capital of the world. Soon the
nickname became synonymous with New York City and its cultural diversity. In the early 1970's the name played an important role in reviving New York's tourist
economy through a campaign led by the New York Convention and Visitors Bureau. Today the nickname "The Big Apple," which replaced "Fun City," is the international
description of our city and is synonymous with the cultural and tourist attractions of New York City."
